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How to Write and Market a Series

The Power of the Trilogy - with Peter Bartram


How to Write and Market Your Book Series

It’s no secret that writing your books in a series is an effective way to grow a reader base. That’s not to say standalone books don’t work – but you’re making life a lot easier for yourself if you have multiple books set in the same universe with the same characters.

The theory is pretty simple – if a reader likes book one, they’ll like all the other books too. So they’re more likely to buy them, with less effort required from you (“Hey, you already loved my first book – the next six are exactly the same experience!”).

Works for Disney. Works for McDonald’s. Works for books. Give readers (customers) what they want and what they expect – then do it again and again and again – and good things happen.

But, like anything that’s worth doing, it’s not quite as simple as you might think. 

When you choose to write in a series, how do you keep things fresh? How do you plan out a story arc that covers multiple books (to keep readers interested) while still making sure each book can stand on its own with a definitive beginning, middle, and end? How do you show character development over one book, then over multiple books? How do you build your universe convincingly? How do you make sure people starting at book three don’t get confused by events that happened in previous books?

How do you launch a series? How do you keep sales going? How do you brand them so readers know – just by looking – that your book is part of the same series they’ve already been enjoying?

The list goes on. 

So, today, I want to share some insights with you from Cozy Mystery author Peter Bartram. Peter made the (unusual) decision to write, publish, and launch a trilogy of books all at once.

Peter enjoyed a solid launch (13,000+ copies downloaded and close to 800 copies sold), and his book sales quickly settled in at around $400 a month thereafter. More importantly, he did so with a modest email list (of around 2,500) and zero ad spend.

Essentially, Peter’s approach is something you can implement on your own – without any fancy software or a huge marketing budget. This post will break it all down for you.

Enter Peter…


By Peter Bartram

In July 2017 I launched a trilogy of books on the same day – the Morning, Noon, and Night Trilogy of my Crampton of the Chronicle series. Three books written and published all at the same time.

I found launching three books all at once more than three times as tough as launching one book at a time. But it’s proved well worth the effort and I’m going to tell you how I did it.

Before the trilogy launch, my Crampton of the Chronicle crime mystery series (check them out here) had only a small online presence. There were two full-length novels and a free book of short stories which had a link to a “magnet book” on the Crampton website, to entice readers to join my email list.


So, my Morning, Noon & Night trilogy immediately expanded the Crampton universe from four to seven books. Almost double the presence in a single day. Big Bang Theory at work in the book world.

Before the launch, I had thought self-publishing paid-for (rather than free) books might be a risk. My two novels (and a third that was published in November) together with 21 earlier non-fiction books, had all been published by Pukka Publishers. The kind of publisher who takes you for long lunches in posh restaurants.

But I needn’t have worried. In the first two weeks, the new trilogy sold more copies than the most recent Pukka published novel had shifted in a year. And I’m loving life as an indie author.

I’m currently working on a stand-alone novel which I’ll self-publish this spring. But after that, another trilogy is definitely on the agenda. And this time I’ll learn lessons from the first trilogy to make it even more successful.


So what are those lessons?

The first is that good trilogy ideas come in threes. No surprises there. You need an idea which splits down naturally into three books. It’s about getting the concept right.

And let’s be honest. We write to make money. At least, I do. I’ve been a professional writer and journalist all my working life.

So the trilogy idea I wanted was one where creative ideas sat happily alongside commercial potential. My Crampton of the Chronicle series is set in Brighton, England in the 1960s – the Swinging Sixties.

(If you remember the Swinging Sixties, the saying goes, you probably weren’t there).

All the previous books had been set in Britain. I wanted to boost my sales in the United States. So I considered setting one of the three books in Brighton Beach, New York. But would this upset the core of existing Crampton fans?

I put forward the idea in my monthly newsletter and asked readers to vote on whether they’d like a book set in America. And they gave the idea a thumping majority.

I plan my books scene by scene before I start writing them. And this was the first time I’d planned three books at once. I had to find a way to structure the books so that readers would find each one satisfying in its own right but at the same time want to read all three.

With the novels, I’d been used to planning a story arc which began at the start and finished at the end. Because I was splitting the story into three separate novellas, I needed four story arcs. The first covered all three books and took the central mystery through its various stages. But each book needed its own story arc so that it began and ended in a way that readers would find satisfying.

So as crime mysteries are generally built around murders, I arranged for one murder to take place and be solved in each of the books. At the end of each book, the motive for the murders – and how they are linked – is exposed.

Result: all the strands are drawn together at the end of the third book in the trilogy.



When I’d written the three books, I sent the draft to my small group of “advanced team” readers in Britain, the United States and Canada. They made a few small criticisms, which I took on board, but overall gave the books a solid thumbs-up.

One or two warned that some readers would be irritated by the fact that not every strand of the trilogy’s over-arching story arc was wrapped up in books one and two. It was something that was on my mind too.

(But I bet it didn’t bother Tolkien when he was knocking out The Lord of the Rings!)

I overcame the problem of readers coming to the trilogy in books two or three by weaving key elements of the plot and characters in the previous book into the early action of the succeeding book. I also wrote a short “author’s introduction” at the start of book one explaining how the trilogy worked. And I added a note at the beginning of books two and three encouraging readers to read the books in the right order.

Although one or two readers have grumbled about not getting everything in one book, the series has been well received. So far, book one has 43 reviews averaging 4.2 on and 56 averaging 4.3 on The scores for books two and three are even higher.

So the first lesson is that writing a trilogy is more than just writing three books. It’s about planning and writing three books which hang together so tightly readers will want to read all of them.

But the second lesson is that nobody will buy and read any of the books unless they know about them.

And when they do know about them, one of the first things readers check out is what they’re getting for their money. I billed the trilogy as novellas but I wanted readers to feel they were getting a worthwhile read. So the author’s introduction pointed out that the trilogy would give them at least nine hours reading entertainment, if they read at average speed.

Each novella comes in at just over 30,000 words. The whole series is 102,000 words long. In Amazon e-book terms, that translates into three books of, respectively, 158, 160 and 179 pages. Given that e-books seem to be getting shorter, I think readers do look at the page length information when deciding to buy. I felt a book with more than 150 pages would have credibility with readers.



Next up: title. The central character of the Crampton books is a crime reporter. So my titles have two ingredients. The first is the word “murder” – great for keyword searches on Amazon and the other stores – and the second is a piece of newspaper jargon. (The novels are Headline Murder, Stop Press Murder and Front Page Murder.)

For the trilogy we needed to find three titles that would fit logically together but also create a sense of momentum. And an evening newspaper does that every day with its different editions. So we called the books Murder in the Morning Edition, Murder in the Afternoon Extra and Murder in the Night Final.

With the titles chosen, the next element in the marketing mix was cover design. I worked with photographer and designer Barney Skinner who played a big role in the marketing campaign. We wanted to create a cover which would have a distinctive personality, but at the same time work well online. Most of the time on Amazon and other book sites, covers are shown as “thumbnails” – a small-sized photograph.

The trouble with many covers is that they are too complex to work as thumbnails. Usually, this is because there are too many images in them or the chosen images are too complex or detailed.

We decided to have covers which featured the book title in bold red at the top and with a simple image which evoked the morning, afternoon or night themes. And as we were producing cozy mysteries, we didn’t want any images that were gruesome or disturbing.

In the end we decided on a cup of coffee (with a dribble of blood!) for Morning Edition, a delicious pastry (a strawberry oozes blood) for Afternoon Extra, and a glass of beer (with potato chips in a pool of blood) for Night Final. The images were presented against a background of bleached out newspaper cuttings to reinforce the background to the stories.


Pricing was the next marketing element.
We wanted to make it as easy as possible for people to read the first book and decide whether they would like to move on to books two and three. So we decided to make book one “permafree” through price matching. We used Draft2Digital to create the price matching sites.

We added the first chapter of book two as a bonus chapter at the end of book one. (And the first chapter of book three at the end of book two). These were going to be in the “read inside” feature on Amazon anyway – but it made it easier for people to buy the next books straight away.

We decided to price books two and three at $2.99 on and £1.99 on This seemed to be the market price for cozy mystery books of about the same length. The dollar price was also the threshold where 70% royalties (as opposed to 35%) kick in. So an important point to consider.



We took a lot of trouble over the book descriptions on Amazon. We wanted the description to help readers catch the flavour of the books without getting into complex plot descriptions. The aim was to make readers feel they were going to be personally involved with the hero in his adventure.

So each description starts with a question. For Murder in the Morning Edition it is: “Don’t you just hate it when you get the afternoon off – and then find yourself chasing a train robber with his loot? Join ace crime reporter Colin Crampton and his feisty Australian girlfriend Shirley Goldsmith as they embark on a new adventure…” Why wouldn’t you want to join them?

We used Amazon’s series marketing feature so that readers could buy all three books with one click. We found the series feature quite simple to set up – and it has proved a key success in sales.

The launch strategy was modest (I think we were both exhausted by the time we got to it). We ran a series of e-mails to the Crampton of the Chronicle Readers’ Group. The e-mail database had just over 2,500 names at the time (it’s since grown to more than 3,000).

I pushed the series on my Facebook and Twitter pages and I contacted a number of book bloggers who mentioned the book. That’s it. Next time, we’ll do a lot more. We’re planning to build a separate marketing database which will enable us to e-mail book bloggers, reader reviewers, newspapers and other key groups.

The long-term aim of the marketing was to keep the book selling over time. To that end, we have two “streams” which refresh book sales. The first of those streams is the “permafree” Murder in the Morning Edition. The book has been in the top 100 of Kindle’s free cosy murder mysteries in the UK since it was launched – in the top 20 for much of the time.

The second stream is the series of auto-responder e-mails which new readers receive over the first month after they’ve signed up to the Crampton of the Chronicle Readers’ Group. Each of the e-mails provides a fresh view of the trilogy with a click-through link to buy.


So, results?

The trilogy was launched in the middle of July and sold 762 copies of books two and three in that two-week period. During the same timeframe, 13,889 copies of book one were downloaded.

Six months after launch, the trilogy settled into a steady sales pattern of around 200 copies a month (around $400 royalties). Free downloads of book one hover around 1,000 a month. Given what we’re doing, I think that activity level can continue almost indefinitely into the future.

I’m planning to use the next trilogy to launch a new series. This time, each of the books will retain a strong link of the same characters and locations but be based on stand-alone stories. And we’ll also publish them in paperback simultaneously. That will make it easier to get reviews and boost marketing in other ways.

Is the trilogy a good route to go? Yes, if you want to expand your presence online and ramp up sales. Go for it!


Peter Bartram began his career as a reporter on the Worthing Herald newspaper before working as a journalist and editor in London and finally becoming freelance. He has done most things in journalism from door-stepping for quotes to writing serious editorials. Peter’s latest trilogy of novellas, The Morning, Noon and Night Omnibus are now available – with the first book free – on Amazon.


I love Peter’s rational and structured approach to the launch of his trilogy. It’s all-too common for authors to over-indulge in “marketing stuff” during a launch, and get bogged down with strategies and tactics that flat-out don’t work.

Here, Peter breaks down the key issues that helped him:

  • Planning out the trilogy story arcs before writing
  • Investing in eye-catching cover designs that fit the genre and are branded consistently across the series
  • Choosing a catchy title that also helps index for Amazon’s search engine
  • Pricing at the appropriate level for the market, with the first book free
  • Writing catchy book descriptions / blurbs
  • Building an email list using Reader Magnets
  • Launching to his email list
  • Setting up email autoresponders to encourage new subscribers to buy

With a minimal budget (and zero ad spend) Peter has enjoyed a solid launch and is now bringing in passive income every month from his backlist. This will only increase over time as his catalogue increases and his email list grows (note – Peter is using our Reader Magnets strategy to grow his audience and sales while he’s busy doing other things – to find out how to get that all set up, join one of our free online workshops right here).

In short, Peter’s approach is something that is very much a replicable process. And if you’ve got any questions, or want to share some launch experiences of your own, drop a comment below – we’ll read every single one and reply when we can.

Question: What book launch experiences have you had? What have you done to get your books “out there”? Leave a comment below!


  1. Zarayna Pradyer says:

    Just needed to thank you both for this informative and encouraging post.
    Unfortunately, I have nothing interesting to offer by return but, I can thank you so – a sincere – Cheers!
    Wishing you both continued success.

    1. Peter Bartram says:

      But a sincere thank you is the kindest of offers in return, Zarayna. Good luck with your writing, Peter

  2. Lyle Nicholson says:

    This is exceptional information and very inspiring. I’ve had some success with my back list as well, however nothing as stellar as Peter’s.

    I’d toddled along for years with my books, The Bernadette Callahan Series. In my best year I had $300 in revenue from Amazon. My book, Polar Bear Dawn had all of 10 reviews and was going nowhere. I took the course, put Polar Bear Dawn as my book magnet and then the second in the series, Pipeline Killers at $2.99. Polar Bear Dawn has from 500 to 1000 downloads per month and has 103 reviews with a 4.3 star rating. Pipeline Killers, a book that I thought was going nowhere now generates 150.00 per month and my other books bring in another 50. My 200 per month is not much, but as a guy who is retired and spends his winters X-Country skiing, cooking and writing in Canada, it’s a pretty nice life.

    I’m now writing everything in series as that is what I find sells It’s wonderful to see Peter doing so well, he writes wonderful books and I look forward to reading his series.

    1. Nick Stephenson says:

      Thanks, Lyle – glad you liked it! I think you hit the nail on the head – publishing books is a great passport to supporting your lifestyle, which is (of course) different for everyone. Keep up the good work!

  3. Teri Evenson says:

    I am following most of you suggestions, but I was planning one book at a time. Mine is a series, a novella, 30,000 words, plus a minimum of a trilogy beyond that. Perhaps I will follow your plan more closely at that time. Great information. Thank you so much!

    1. Peter Bartram says:

      Good luck with your writing. Peter

  4. Rhoda Baxter says:

    This is really interesting. I think the arc that runs through the stories is a brilliant idea. I launched by last two books with a similar strategy, but nowhere near as much success. Next time I shall try stacking them up and releasing several at the same time. Thank you so much for sharing.

    1. Peter Bartram says:

      Good luck with your new launch. The key to launching the three books at the same time is that you can have the first one free and get people to buy the other two at the same time.

  5. IreAnne says:

    I really needed to read this. I’m working on my own launch of multiple books and these are great points. I would like to know more about your experience with draft2digital. I reviewed their website but I’m not sure how their tools work. Ex. Do they keep all the digital books on their site and can you download your digital files back to your own hard drive?

    1. Peter Bartram says:

      I’m not an expert in Draft2Digital. But it seems to be just a question of loading up the book in the agreed format and then D2D punts it out to around eight other book sites who each publish it independently. Not sure whether you can backload files from D2D.

    2. I’ve used the D2D service for several books and, yes, you can download the MOBI (Kindle) or EPUB (Nook and others) versions of your book at any time. You also don’t need to distribute through D2D to use their services. There’s a handful of formatting options available, as well, all fairly basic, but perfectly fine for most users’ needs. D2D also offers free support if you have questions and I’ve found them to be reasonably quick to respond.

  6. Horia says:

    I haven’t hâd any succes bere inbmy country România. So i put IT on Amazon (english version). Its my first book. I Hope i will earn experiențe. Have any advice for a new writer?

    1. Peter Bartram says:

      The key for any writing is to stick at it. Many of the writers who succeed are the ones who don’t give up.

  7. Jen YatesNZ says:

    Thank you for sharing this strategy. Always interesting to read how others do it! I’m about to publish (and launch!) Bk 4 in a romance series. Heroes are related and do feature in each other’s stories otherwise the stories are stand-alone.
    I have published each book as I finished it & since they are longer books, 100,000 words, it takes a while! But I make Bk.1. free for a week when I launch each new book. I’m hoping have the complete series up will help, and I guess I should find out how to market them as a bundle.
    My next series will be similar – and I found it helpful to outline all the stories before writing them so any crossovers and inter-connections were planned and I didn’t have to work my way around something set in concrete in the first book which impacted on later books.
    Thanks again!

    1. Peter Bartram says:

      I agree with you that planning story lines in a series is very important.

  8. Marissa says:

    I was planning to launch my new series in a similar fashion. The books are paranormal romance and I wanted to launch them in the fall when everyone seems to have witch fever. The series is five books long. Bu the first three are more connected than the last two. Could I use this method for the first three and then publish the last two together or should I do all five at the same time you think? I’ve planned them all out and am writing the first one now. And my email list is about a third of Peter’s at the moment.

    1. Peter Bartram says:

      You could launch all five books as a boxed set, perhaps. That way you could launch the books one at a time and when they’re all written and on sale, reinvigorate the lot by launching the boxed set

  9. Amelia Griggs says:

    This is an excellent article! Thank you for sharing your experience and for all your advice for launching a series. I’m almost finished my second computer how-to book which is part of a three book series to help people be more productive with Microsoft office software. It’s my first experience officially self publishing on Amazon and so far it’s been a great experience and I’m learning more and more as I go. This is a lot of fun!

    I’m mostly using Facebook groups, Pinterest, LinkedIn and other social media for book marketing. I have not explored Amazon ads yet but will be doing so soon.

    I have lots of other writing projects in progress, including fiction as well as non-fiction. I am planning other book series as well. And I even started a novel. I’m doing this on the side while working full-time and so I’m on my way to being an authorpreneur. Wish me luck!

    All the best to you!

    Thanks again for your article,
    Amelia Griggs
    (Instructional designer and e-learning specialist by day, and writer/self-publisher by night!)

    1. Peter Bartram says:

      Good luck with all your writing projects, Amelia.

  10. Giselle Roeder says:

    Quite an eye opener! I have been surprised by the reaction of the worldwide readers of my memoir “We Don’t Talk About That – An Amazing Story of Survival” (WWII and the Russian invasion). This book covers my first 30 years growing up in Germany: Ten years under the Nazis, ten years under the Communists, ten years after a daring escape in the Capitalist world of Western Germany. Now my readers are screaming for a sequel; emails are coming in with the question “…and what happened then…” I am working on the sequel but realized that that should actually be two books. The first (paperback) is 246 pages, and if I don’t divide the next book each would probably be about the same length. To make it a trilogy, does it matter if the first one is out already?
    Should I publish book two before I write book three or wait and do it together? Wouldn’t I lose momentum with my readers if I wait too long?

    1. Peter Bartram says:

      Your books sound very important to me. They are eye-witness material that historians of the future will draw on. Yes, publish three books rather than two!

  11. Deborah Jay says:

    If only I could write books that short!
    I do get the idea of planning out first, and splitting books into shorter novellas like this, and I have another contact who has done exactly the same with great success, but I write Epic Fantasy, which, by its very nature, involves long books.
    I look at this as a long-term business, expecting slow but steady growth as I gradually add to my catalogue. I’ve found that a decently organised sale on Book 1 each time I release a new book is a good way of reinvigorating sales. I just did this over the recent holiday, and sold 1000 books in 10 days, with excellent upsale to the new book and good follow through continuing even now, several weeks later.
    As I can’t write any faster, I will keep doing this process as and when I release a new addition to my ongoing series.

    1. Peter Bartram says:

      Good luck with the Epic Fantasy, Deborah. I agree that longer books require a different marketing approach. My full-length Crampton novels generally come out at around 90,000-100,000 words each and we sell them as stand-alone books. But we’re now experimenting with Amazon’s series market feature and getting some encouraging results.

  12. Julie Syl Kalungi says:

    Wow, It was long but worth the read. I am not yet sure I will be writing a Trilogy anytime soon, as I am a non fiction writer. And I am learning ways to promoting my existing two books…Yet I can sincerely say Thank You for sharing with me. 🙂
    Lots to learn!

    Julie Syl

    1. Peter Bartram says:

      You’re right that a trilogy not always appropriate for non-fiction. Having said that, I wrote a non-fiction series of training courses on how to write and place articles in newspaper and magazines. So a trilogy can work in non-fiction in the right circumstances.

      1. Julie Syl Kalungi says:

        What a thought…
        A trilogy on “How To do something or accomplish something…” Like a mini-course in 3 $400+ a month that would be a much welcome extra Residual Income for sure. Thanks for the idea Peter! 🙂

        Julie Syl

  13. Julie Dollery (Jules Dee) says:

    Terrific article, Peter. Full of step-by-step advice of what you did and how it worked. All too often, articles like these are vague and full of fluff, but this has implementable actions, Ï did XX, and then YY, and it resulted in ZZ.”
    I’d been toying with the idea of publishing my next novel as a series in a big-bang given recent market behaviours, and you’ve told me exactly what changes I need to make to give it a chance to succeed.

    1. Peter Bartram says:

      The very best of luck with that next novel, Julie.

  14. Lucy says:

    Interesting article. I have written books in series using the story of different characters. I have als written short story thrillers that I eventually plan to sell as a box set. I am learning about Facebook ads and need to focus more on marketing.

    1. Peter Bartram says:

      Good luck with the writing – but, you’re right, it’s important not to forget the marketing. I spend almost as much time on marketing as I do on writing.

  15. JD Lasica says:

    I’ve heard several authors on podcasts say that when they launch a series, they wait 60 to 90 days for the sales of book 1 to start dipping before they launch book 2. Perhaps with novellas the time frame would be shorter, but the principle still applies.
    It just makes sense to me to start with the first book and use that to drive readers to the second book, instead of having to launch all three books from ground zero. 🙂
    Perhaps Peter will try that approach for his next trilogy and compare the results.

    1. Peter Bartram says:

      There is some logic to launching a trilogy over a period of time. However, the advantage of my approach is that you can offer the first book free and use it to drive immediate sales to books two and three. With Amazon’s series marketing feature, it works!

  16. Tom Goymour says:

    Brilliant concise article. I’m writing a trilogy right now (well, ‘right now’ is actually over the ;as two years . . . it’s time that holds me back you see!) The information here is so helpful. I think you can always pick out when someone is telling it like it really is rather than trying to write an article about what people want to read. This is a straightforward genuine approach that had been carefully thought out and the implementation seems relatively straight forward as a result. ( A lot of work has gone into this of course. Let’s not forget that.).
    Glad I read this. I will be revisiting over the next few weeks and using the article as a point of reference. Thanks for sharing with us Nick, and thanks Peter for sharing. Invaluable information for anyone embarking upon a series.

    1. Peter Bartram says:

      Thanks for your generous comments, Tom

  17. Garrison Dinsmore says:

    Thanks for the information! Very intriguing. Best of luck!

    1. Peter Bartram says:

      And the best of luck to you, too, Garrison!

  18. HILARY WALKER says:

    Thanks for a very helpful article. I’ve so far published my trilogies one book at a time, but will adopt Peter’s process for my third one.
    I also need to look into Amazon’s series marketing feature, of which I was unaware.
    Peter talks about sending his drafts out to people to read. But does he have an editor, too? I’m sceptical of editors, as my friends use them and end up with a ton of typos, some of them often on page 1.
    Thanks again for the great information.

    1. Peter Bartram says:

      If you’re launching a trilogy in one go, it’s really important to have all the marketing lined up in advance – because you don’t get a second go at the launch.

  19. Jacqui says:

    Thanks for this great insight. You´ve inspired me to make a few changes.

    1. Peter Bartram says:

      I hope those changes bring you great success.

  20. Christine Brooks (aka Simone Leigh) says:

    Great article. Thanks very much to both Peter and Nick for that. I also write in series but my genre is erotica so my advertising routes are more constrained. However, I have certainly found that writing in series is the way to go.

    I stumbled, more or less accidentally, on a set of characters that my readers have fallen in love with. My following for these characters, while not huge, is devoted and growing.

    Yes, first of series always permafree. and I charge for the others at $2.99 for the 70% royalty. My series extend beyond trilogies, so as soon as i have a set of four, I ‘Box Set’ them and these it turns out, have a slightly different market. My ‘singles’ books tend to sell very well when new then die away away, but my box sets go on selling steadily. Needless to say, I shall continue this strategy.

    1. Peter Bartram says:

      Thanks for the useful tips about box sets, Christine. I shall try that, too.

  21. Tim Seabrook says:

    Defining the story arc for each of the books at the beginning and how they are worked across all three books definitely makes it easier to plan the writing.
    Choosing to have one book free entices readers to continue reading the other books as they have been gripped by the first storyline and want to see how the adventures continue.
    The ideas and suggestions for publishing, pricing and building readership is invaluable, Thank you for sharing your methods

    1. Peter Bartram says:

      Glad you found the article useful, Tim.

  22. Amy Waeschle says:

    Thanks to you both for this great behind-the-scenes strategy. I’m working on my free book that will be my “magnet” now after launching my adventure fiction Going Over the Falls last year to a decent (for me) success. I’m looking to attract readers and email followers, so am using Nick’s three book strategy (though a little backwards). But I had been toying with making this free book a trilogy…I just might now that I’ve seen how it works. But I won’t release them all at once. I’m sure it works great but I am eager to get out this new magnet book and re-thinking and writing it as a trilogy now would really slow me down. Nick, I just want to say a big thank you for sharing such valuable content all the time. I have subscribed to your courses and read every one of your emails–they are informative, experience-based, personal, simple, and best of all, make me laugh. Thank you!

    1. Nick Stephenson says:

      Thanks, Amy!

  23. Peter Bartram says:

    Good luck with your project, Amy. I hope it works well for you.

  24. Jenny wheeler says:

    Peyer found it so exciting to read of your experiences. Tell
    Me did you consider releasing them either 7 or 30 days apart? I’ve seen both recommended because Amazons algorithm supposed to like it. I am starting Book 3 if my trilogy and still working out how to launch. Always said I wouldn’t pub anything till I had three completed. In nicks course I think he suggests giving two away. Book one as an trader and then Book 2 In return fit their email list- but must admit it hurts to think of doing that!!!

    1. Peter Bartram says:

      The reason I launched the trilogy all at once was so people could get the first book free and immediately buy books two and three using Amazon’s series marketing feature. But there could also be a case for launching the books a days or weeks apart. It takes time to write two free books, as Nick recommends, but the books don’t have to be long. My two are 23,000 and 26,000 words respectively and they work very well. Murder from the Newsdesk on Amazon has had almost 70,000 downloads.

  25. Jenny wheeler says:

    Sorry that should have read book one as a teaser. Auto correct! Push!!

  26. Carmen Aim says:

    Thank you very much Peter and Nick for this extremely practical article.
    I am working on the first three books of an historical series (all books written, but editing not yet complete) which I intend to publish together. I would like then to publish books four and five at the same time, which relate to a different era.
    The information you provided was exactly what I needed – like a wonderful late Christmas present. The tip about boxed sets was also appreciated.
    Thank you both again.
    And to Nick, a heartfelt thanks for the extremely useful emails you send me, the best of which go into my Nick S folder! The shots of humour brighten my day.

    1. Peter Bartram says:

      I’m pleased that this post proved spot on for you! Good luck with the historical series.

    2. Nick Stephenson says:

      Love that you have a Nick S folder!! 😀

  27. Tracey Pedersen says:

    I need to get a lot better at planning out my series in advance. I like to see things finished so I often water down this vital step just to get to the writing part. I really love it when I read books that are linked or have unexpected scenes crop up that relate to a different book in the series. Thanks for explaining how you went about planning your trilogy – I’ve promised myself I’ll implement this info for my next one 🙂

    1. Peter Bartram says:

      This is a great opportunity for me, Tracey, to thank you for all the great work you do for cozy mystery writers on the Love Kissed Cozies website.

  28. J.B. Reynolds says:

    Really interesting post – thanks for sharing,and congratulations on your success. I’m currently writing the first novel in what I’m planning to be a trilogy. I’m about three-quarters of the way through my first draft. After thinking about writing a novel for twenty years, it’s a great feeling to actually be doing it. I’ve had my most productive writing months yet in December and January and I feel like I’ve broken the back of it and I’m on the home stretch now. I haven’t outlined books two and three yet, but that will be the next step after I finish my first draft of book one. I’m not sure I’d publish all three simultaneously, but certainly within a few months of each other.

    1. Peter Bartram says:

      The very best of luck with book one – and books two and three. My advice: outline both of them together so she can see where your end point will be,.

  29. Deb McEwan says:

    Thanks for the great advice and ideas in this article. I’m about to publish book four in one of my series so this is timely as well as informative. Off to check out your books now.

    1. Peter Bartram says:

      I’m pleased you found the post useful. Book four! That’s great!

  30. Laura says:

    Hi Peter, thanks for sharing your experience and most of all, your results. I’m working in a contemporary romance series, where the characters know each other’s from each book, but the main characters change (book 1 is about X and Y story, book 2 is about A and W, you get the idea). I want to try something like what you did, but my question is: should I market the books or the series? Since the stories and the characters change in every book I wouldn’t know where to focus

  31. Helen Wilkie says:

    Great article, Peter — very helpful. I’m working on my first murder mystery. The series will feature the same protagonist in a different world city each time. I know where the next two will happen, but don’t have much of a story yet. Your article has made me think about putting more effort into books 2 and 3 even before I finish the first one. With this strategy, I think I could launch books 1-3 next January – exciting thought! And by the way, I can’t resist buying your books — they sound like just my kind of read! Off to get them now. Thanks again, Peter.

  32. Nik Morton says:

    Very helpful and encouraging article, Peter. I must look at how Reader Magnets work! I have two series published on Amazon (paperback and e-book) – Floreskand fantasy (co-written) and the Tana Standish psychic spy novels. I certainly need to up my game to obtain a lot more readers! Good luck with your next series.

  33. Philip says:

    Great article Peter, thanks for sharing the strategy. I have something similar happening with a novel that I’ve been morphing into 4 novellas. The benefit being it forced me to fill in some gaps for some of the characters which will help with later books in the series. The downside is a lot of arc tracking! The other downside is I need to get the bloomin’ thing finished! lol But I’m greatly encouraged and gently prodded by what you’ve done. The only question I’ve got is how do you know launching all three on the same day generated a benefit for you? Did you have a bench mark to judge against?

  34. Maria says:

    What a wonderful article! Thanks to you both! Peter, the covers in your 3-part series are spectacularly clever. I love them. Now I am off to buy the series because…well because I want to read them in the first place, but also because I want to better understand your story arcs, something I am struggling with right now. I have moved away from being a ‘pantser’, but the inclination hovers over me….:(
    And Nick, as always you put your all into whatever you do. Thank you.

  35. Bill Cokas says:

    Thank you for being so generous with the details, Peter and Nick. I noticed your trilogy covers are slightly different than the first three books you published. Can you explain that?

  36. Marina Costa says:

    I was told by my publisher that I should publish only one volume of the series at a time, and not more than 3/ year, so that the literary critics have time to notice each book in their chronicles. That if I publish all at once or each of them sooner, they would pass unnoticed, because it is too much for critics to read and write about, when we are in competition with other thinner books to be written chronicles about.
    Or may these trends differ from country to country? Because I am not in an English-speaking country.

  37. Great Article! Thank you for sharing. My first books published are a trilogy and I pretty much did everything wrong. But, I’m getting ready to start a new series and will use Peter’s advice.

  38. I tried to download the free eBook but the link is to Amazon UK and I was rejected and told to try amazon USA. Bummer

  39. Jayne Paton says:

    I’ve sort of done something similar by creating a trilogy but I launched in stages every four ish weeks. I kept the book title the same, Mine, Body and Soul using each word to create the theme for the book and the arc. The books do need to be read in order to fully understand the journey and I left book two on a big cliff hanger. That helped create more sales on my preorder for book three.
    My plans are to box set the trilogy once the final book launches on Friday (this week). That will also be when book one goes to 99c/p across amazon. I’ve done a bookbub ad that goes live on the 13th to see if that helps with sales. I’ve also made it coincide with the launch of the same trilogy in audio to give myself more coverage. I’m new to this so it’s all done on a wing and a prayer. The books have sold more than any of my others and have consistent pages read. I did put a part of a chapter into the next book to draw the reader into book two and so on. I had a rise in preorders with each launch. I’ve done some advertising on FB/Instagram/Twitter and put info on my website.
    I love your suggestions of launching together and making the first book free I’d never have considered that. Thank you for the above I’ll be saving this article for my next trilogy. Jayne

  40. Madelynne Cornish says:

    I new to writing and I am about to start on my first book. I was thinking of developing as a trilogy even before I read your article. Thank you so much for sharing your process. It makes something that seems daunting doable. I feel very inspired.

  41. Paul says:

    I have three childrens books with unrelated topics. A fourth is due for self-publishing within the next month. Could/should I consider launching them as a box set or attempt to promote and sell them as individual editions? I like the idea of a book magnet and permafree learned from Nick as a method to entice buyers.

  42. Brittany Wang says:

    Thanks so much for sharing your experience! I actually did something similar with my fantasy series, On Wings of Ash and Dust back in 2021! At the time, I broke up my epic fantasy novel into 6 novellas (making sure each had a mini story arc of their own) that were each about 23k-32k words. Then I released a new book every 2 weeks and engaged with my readers over the course of 2.5 months. It was very fun and exciting, but also a lot of work. I’m intrigued by your strategy of releasing them all on the same day. For my series, it sold well at the beginning, but now I have a printed version of all the books as one novel that I promote more as it seems to sell a bit better. I’m wondering if setting the first book in the short series to FREE now though would help boost sales for that version of the story as well. Curious if you have any thoughts about that? Also, what exactly is Amazon’s “series marketing feature”? I’ve been trying to google it, but I’m not finding anything and would be so appreciative if you shared more about it. Thanks so much!

  43. I am not sure where youre getting your info but good topic I needs to spend some time learning much more or understanding more Thanks for magnificent info I was looking for this information for my mission

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