Book Promotion on a Budget — Tips for a Beginner Writer
How to Get Started Building Your Readership - on a Budget
Ads for Authors: Are they Worth it? An Author’s Guide To Advertising
Should I invest in paid ads for my books? There are a few things to bear in mind.
Should I Invest in Paid Advertising for My Books?
The answer is almost certainly yes. But a more pressing question is – should I invest in paid advertising for my books RIGHT NOW?
A little context…
Selling books online – selling anything, actually – means building processes and systems that generate:
- Traffic – people seeing your books
- Conversions – people buying your books after seeing them
And, of course, doing all that profitably. Everything else is largely supplementary – and will ideally help you scale up either of those two things.
- Building an email list? Great! That helps with 2.
- Using permafree? Cool. That helps with 1.
- Joint promotions? Awesome. That can help with both.
So what about paid ads?
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