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Ads for Authors: Are they Worth it? An Author’s Guide To Advertising

Should I invest in paid ads for my books? There are a few things to bear in mind.

by Nick Stephenson in Books and Writing, Selling More Books

Should I Invest in Paid Advertising for My Books?

The answer is almost certainly yes. But a more pressing question is – should I invest in paid advertising for my books RIGHT NOW?

A little context…

Selling books online – selling anything, actually – means building processes and systems that generate:

  1. Traffic – people seeing your books
  2. Conversions – people buying your books after seeing them

And, of course, doing all that profitably. Everything else is largely supplementary – and will ideally help you scale up either of those two things.

  • Building an email list? Great! That helps with 2.
  • Using permafree? Cool. That helps with 1.
  • Joint promotions? Awesome. That can help with both.

So what about paid ads?

Read

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